Media Engagement in Development Issues & Promotion: MEDIP banners on Limassol's Municipal buildings

Media Engagement in Development Issues and Promotion -MEDIP

MEDIP is a project jointly developed by partners from New Member States of the European Union (Malta, Hungary, Cyprus, Slovenia, Estonia and Romania) and is being funded by the European Commission in the framework of the thematic programme 'Non State Actors and Local Authorities in Development. The overall aim of the project is to enhance the contribution of the participating new Member States towards the achievement of the Millennium Development Goals (MDGs) by sensitising key multipliers in society and the general public on the MDGs on the associated policies and principles of International Development Aid.

The focus is primarily on the new Member States of the European Union where a targeted public awareness campaign will occur through a carefully selected programme of activities and specifically by targeting different sectors and the general public. Specifically, the project aim is to raise awareness, sensitise and encourage positive interest amongst key media players in the participating Member States to further promote the Millennium Development Goals.

The MEDIP project was developed to respond to the fact that media coverage about the Millennium Development Goals is very low within the participating countries and public awareness about development issues and MDG commitments is rather low. This is evidenced in the recent Eurobarometer study, ‘Citizens of the new EU Member States and Development Aid’, published in September 2007, wherein the study reveals that citizens in new EU Member States have a relatively low level of awareness of EU development aid issues with many being unaware of its existence, or how much money is actually involved. Nearly half of the sample of persons interviewed for this study stated that the EU does not help poor countries or that they do not know if it does, and almost nobody was aware of the amount of aid is spent by the EU each year per citizen.

The EU has taken pro active steps to sensitise EU citizens on issues related to Development Aid with EU wide campaigns such as Europe Cares and the annual European Development Days. The MEDIP project seeks to maximise the impact of this approach by tailor making awareness activities that encourage wider understanding and appreciation of the Millennium Development Goals and cultivate sustained commitment to Development Aid. In doing the MEDIP project will contribute to the EU’s aim to reach its targets for 2015 in terms of national contributions to development aid. It will support and complement the European Commission’s efforts and initiatives in encouraging Member States to continue to increase their official aid contributions and to go beyond their Monterrey commitments.

Partners - Lead: SOS Malta (Applicant) – MALTA
Partners: Demnet –HUNGARY, European Institute Cyprus – CYPRUS , Slovene Philanthropy – SLOVENIA , Civil Society Development Foundation – ROMANIA , JTI – ESTONIA

Duration - January 2009 – June 2010

Wednesday, June 16, 2010

MEDIP banners on Limassol's Municipal buildings

After contacting the lead partner of the MEDIP programme and elaborating the difficulties that we were facing regarding the placement of posters on bus shelters, we have agreed that the best method to promote the MEDIP programme to the general public was the creation of large banners and their placement on historical buildings of the Limassol Municipality. The building is situated in one of the main avenues in the centre of Limassol. As we expected the placement of the banners for two weeks on the aforementioned location had huge exposure and reached the wider audience. It should be noted that Limassol has approximately 200.000 citizens and is the second largest city of Cyprus.

For the creation of the banners, the three wining photos from the photo competition were used